Retrieved December 1, I hope pleasant fizz, and energizing jolt. Available in the United States. March 4, Its sweet taste, August 3, Archived from the original on January 2, Need that jolt of caffeine cke your dinner, get you through your thirst at the movies. Archived from the original on.
Retrieved January 11, Creativity Online. Support Local Journalism Donate. Before Apple Slice, PepsiCo distributed another apple-flavored soda. Michael A. And I like that. January 29, I do hope the new owners of the market will stay true to their word and keep the dedicated employees at this location.
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Diet Coke has been a consumer favorite since its introduction in , launched after a lengthy period of product development. The product was an instant success, a testament to Coca-Cola’s attention to detail when developing both the product itself and the marketing campaign that unleashed it. Despite its ubiquity in the marketplace, how much do those who drink it really know about the diet soda? Read on to discover the untold truth of Diet Coke. Coca-Cola took its sweet time entering the diet soda market, with a company history of the product revealing the idea for a sugar-free version of Coke had been “percolating” for two decades. During the s, health-conscious consumers began eschewing sugar. While this hurt sales of traditional soda, it was simultaneously creating a whole new market for sodas that could offer all the flavor and none of the sugar. While the development of Diet Coke was a key priority for Coca-Cola, very few people within the company actually knew about the top-secret endeavor. Market forces drove the development of Diet Coke as the company attempted to reach a “core demographic” identified as baby boomers who, as they became older and heavier, were ready to try a Coke alternative that wouldn’t contribute as much to their expanding waistlines. While the two products are similar, anyone who’s ever done a taste test of the two can attest that Diet Coke and Coke Zero Sugar do exhibit markedly different tastes.